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7 Levers to Success
7 Levers to Success is a course providing a framework of 7 Levers developed by entrepreneur Pete Williams, to drive profit. Pete explains how to successfully increase web traffic, opt-ins and conversions. You will learn the importance of involving the team and having a continuous improvement strateg... read more
Interactive course with lessons, pre-test, and post-test
Brand Marketing
Brand Marketing is a course designed to explain how a brand is a promise wrapped up in an experience. Sadhana Smiles explains to psychologist Eve Ash about how brand marketing reflects product and service image. With so many brands competing for our attention, businesses need to understand the impor... read more
Interactive course with lessons, pre-test, and post-test
Building Brand and Reputation
Building Brand and Reputation is a course with a case study to examine perception of brand. In this course, Maria Deveson-Crabbe discusses with Eve Ash how her organization built trust through its brand and reputation, knowing that brand and reputation are different. She talks of the importance of r... read more
Interactive course with lessons, pre-test, and post-test
Building Your Personal Brand
Building Your Personal Brand provides powerful lessons to help you build your brand. In this course, Sadhana Smiles and Eve Ash discuss the tangibles and intangibles that go to making a memorable interaction. Sadhana recommends mapping out a career structure, competing for awards and finding a way t... read more
Interactive course with lessons, pre-test, and post-test
Call to Action - CTA
Call to Action (CTA) is a course that simply explains how a phrase or even a single word can be used to prompt an immediate response in people who hear or read it. Every day, we see or hear Calls to Action (CTAs). They are used often in advertising, sales and marketing, but also in political campaig... read more
Interactive course with lessons, pre-test, and post-test
Copyright Warning
Copyright Warning provides sound advice from lawyer Angela Perry about how to ensure copyright is protected and to avoid breaching copyright. This course covers permissions, logos and plagiarism. You will learn to protect your copyright and ensure copyright is not breached. Once this is completed yo... read more
Interactive course with lessons, pre-test, and post-test
Creating Your Brand Proposition
Creating Your Brand Proposition is a course that provides useful strategies to build your brand. Ben Walkenhorst, marketing consultant shares tips with Eve Ash about creating brand propositions through understanding what comprises a brand 'essence', envisaging your brand as a character, how brand is... read more
Interactive course with lessons, pre-test, and post-test
Elevator Pitch
Elevator Pitch is a program that shows the power of elevator pitches when selling ideas or products to other people. Marketing consultant Ben Walkenhorst talks with Eve Ash about what an elevator pitch is, why they are useful, how you can research and know your audience and find the human story behi... read more
Interactive course with lessons, pre-test, and post-test
Green & Giving
Green & Giving is a program designed to inspire everyone to make a difference at work and for the environment. The world was not prepared for the COVID-19 global health crisis and time is running out for more crises like climate change and water shortages. The world must move towards a green and inc... read more
Interactive course with lessons, pre-test, and post-test
Growing a Franchise
Growing a Franchise is a course designed to help you develop strategies for successful franchise growth. In this course Sadhana Smiles discusses with Eve Ash the key steps for successful growth, covering indicators and both front and back end systems to maintain brand standards and consistent, effec... read more
Interactive course with lessons, pre-test, and post-test
Inspiring Social Change
Inspiring Social Change is a program with analysis of social strange strategies. Sadhana Smiles discusses with Eve Ash how to inspire social change and link strategy to outcomes. A champion drives the vision, progressing creative ideas for championing and achieving social change, so there is engagem... read more
Interactive course with lessons, pre-test, and post-test
Managing Bad Press
Managing Bad Press is a course featuring a powerful and tragic case study. Maria Deveson-Crabbe explains the important lessons she learned regarding the management of the press and media, and how to turn it around and use a crisis management strategy.Once this course is completed, you will have stud... read more
Interactive course with lessons, pre-test, and post-test