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10 Mistakes in Marketing
Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au It's no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don't make the most of their marketing spend. In this program, Carolyn Stafford discusses ten common marketing... read more
DVD style course with completion certificate only
7 Levers to Success
7 Levers to Success is a course providing a framework of 7 Levers developed by entrepreneur Pete Williams, to drive profit. Pete explains how to successfully increase web traffic, opt-ins and conversions. You will learn the importance of involving the team and having a continuous improvement strateg... read more
Interactive course with lessons, pre-test, and post-test
Brand Marketing
Brand Marketing is a course designed to explain how a brand is a promise wrapped up in an experience. Sadhana Smiles explains to psychologist Eve Ash about how brand marketing reflects product and service image. With so many brands competing for our attention, businesses need to understand the impor... read more
Interactive course with lessons, pre-test, and post-test
Bread
Out of the depths of despair, Tom O'Toole turned a failing little bakery in an isolated and dying country town with a population of 3,000 into a company with an annual turnover in excess of $12 million, serving over one million customers per year. A bakery that has become one of the highest earning ... read more
Building Brand and Reputation
Building Brand and Reputation is a course with a case study to examine perception of brand. In this course, Maria Deveson-Crabbe discusses with Eve Ash how her organization built trust through its brand and reputation, knowing that brand and reputation are different. She talks of the importance of r... read more
Interactive course with lessons, pre-test, and post-test
Building Your Personal Brand
Building Your Personal Brand provides powerful lessons to help you build your brand. In this course, Sadhana Smiles and Eve Ash discuss the tangibles and intangibles that go to making a memorable interaction. Sadhana recommends mapping out a career structure, competing for awards and finding a way t... read more
Interactive course with lessons, pre-test, and post-test
Can I Help You?
In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Pete Williams, Entrepreneur to explore some practical advice and strategies. Engage customers from the first moment.Interactive eLearning course This video program is also available as a short stimulating eLearning course... read more
Interactive course with lessons, pre-test, and post-test
Copyright Warning
Copyright Warning provides sound advice from lawyer Angela Perry about how to ensure copyright is protected and to avoid breaching copyright. This course covers permissions, logos and plagiarism. You will learn to protect your copyright and ensure copyright is not breached. Once this is completed yo... read more
Interactive course with lessons, pre-test, and post-test
Corporate Social Responsibility
Peter Quarry interviews Ann Sherry, (AO) CEO, Carnival Australia. In this timely program, Ann Sherry, recipient of the Australian Centenary Medal for work in providing banking services to disadvantaged communities, discusses the wider benefits of corporate social responsibility and how to incorporat... read more
DVD style course with completion certificate only
Creating Your Brand Proposition
Creating Your Brand Proposition is a course that provides useful strategies to build your brand. Ben Walkenhorst, marketing consultant shares tips with Eve Ash about creating brand propositions through understanding what comprises a brand 'essence', envisaging your brand as a character, how brand is... read more
Interactive course with lessons, pre-test, and post-test
Elevator Pitch
Elevator Pitch is a program that shows the power of elevator pitches when selling ideas or products to other people. Marketing consultant Ben Walkenhorst talks with Eve Ash about what an elevator pitch is, why they are useful, how you can research and know your audience and find the human story behi... read more
Interactive course with lessons, pre-test, and post-test
Green & Giving
Green & Giving is a program designed to inspire everyone to make a difference at work and for the environment. The world was not prepared for the COVID-19 global health crisis and time is running out for more crises like climate change and water shortages. The world must move towards a green and inc... read more
Interactive course with lessons, pre-test, and post-test