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Brand Marketing
Brand Marketing is a course designed to explain how a brand is a promise wrapped up in an experience. Sadhana Smiles explains to psychologist Eve Ash about how brand marketing reflects product and service image. With so many brands competing for our attention, businesses need to understand the impor... read more
New Release
Interactive course with lessons, pre-test, and post-test
Building Brand and Reputation
Building Brand and Reputation is a course with a case study to examine perception of brand. In this course, Maria Deveson-Crabbe discusses with Eve Ash how her organization built trust through its brand and reputation, knowing that brand and reputation are different. She talks of the importance of r... read more
New Release
Interactive course with lessons, pre-test, and post-test
Building Your Personal Brand
Building Your Personal Brand is a course providing powerful lessons to help you build your brand. In this course, Sadhana Smiles and Eve Ash discuss the tangibles and intangibles that go to making a memorable interaction. Sadhana recommends mapping out a career structure, competing for awards and fi... read more
New Release
Interactive course with lessons, pre-test, and post-test
Call to Action - CTA
Learn how a phrase or even a single word can be used to prompt an immediate response in people who hear or read it. Every day, we see or hear Calls to Action (CTAs). They are used in advertising, sales and marketing, but also in political campaigns or in not-for-profit fundraising drives.In this cou... read more
New Release
Interactive course with lessons, pre-test, and post-test
Can I Help You?
Can I Help You? is a course showing how to engage customers from the first moment rather than being robotic. Entrepreneur Pete Williams explains to Eve Ash how to engage customers and avoid service turnoffs with new approaches and positive body language and tone to ensure a positive guest experience... read more
New Release
Interactive course with lessons, pre-test, and post-test
Creating Your Brand Proposition
Learn useful strategies to build your brand from Ben Walkenhorst, marketing consultant, who shares tips with Eve Ash about creating brand propositions through understanding what comprises a brand essence, envisaging your brand as a character, how brand is both a compass and removes irrelevant oppo... read more
New Release
Interactive course with lessons, pre-test, and post-test
Increasing Website Traffic
Increasing Website Traffic is a course offering strategies from successful business entrepreneur Pete Williams. He discusses with Eve Ash his proven methods for developing a clear Call-to-Action (CTA). He explains the use of Google AdWords and Analytics to increase web traffic.Once this course is co... read more
New Release
Interactive course with lessons, pre-test, and post-test
Learning from 10 Marketing Mistakes
Learn how two or more businesses can achieve strategic goals that they might not necessarily achieve independently. The businesses remain separate entities but share the benefits and control over the alliance until the arrangement ceases. Strategic alliances can be struck between businesses in diffe... read more
New Release
Interactive course with lessons, pre-test, and post-test
Managing Bad Press
This course features a powerful and tragic case study. Maria Deveson-Crabbe explains the important lessons she learned regarding the management of the press and media, and how to turn it around and use a crisis management strategy.Once this course is completed, you will have studied how to manage th... read more
New Release
Interactive course with lessons, pre-test, and post-test
Mastering Social Media
Mastering Social Media is part of the Cutting Edge Communication Comedy Series. Short, sharp and entertaining with a team of characters and simple messages and skills for everyone to ensure safe, professional social media posts and online activity.In Mastering Social Media, the staff members at Cutt... read more
New Release
Interactive course with lessons, pre-test, and post-test
Professional Social Media
This engaging course features the team at Cutting Edge. Social media at work is a double-edged sword - it has benefits and disadvantages. It can provide unique opportunities for sharing information and building networks when used professionally. If used inappropriately, it can impact negatively on i... read more
New Release
Interactive course with lessons, pre-test, and post-test
Stakeholder Reputation Research
Stakeholder Reputation Research is a course that explains this strategy a way of improving an organization's corporate strategy and external perceptions. In this course Maria Deveson-Crabbe discusses with Eve Ash how to uncover perceptions so you can build influence.Once this course is completed, yo... read more
New Release
Interactive course with lessons, pre-test, and post-test
