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10 Mistakes in Marketing
Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au It's no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don't make the most of their marketing spend. In this program, Carolyn Stafford discusses ten common marketing... read more DVD Media Purchase @ AUD275.00 DVD style course with completion certificate only
Brand Marketing
In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Sadhana Smiles, Director, RealChange to explore some practical advice and strategies. Sadhana Smiles says you must ensure your brand reflects the product and service image you require: • Competing brand messages &bul... read more DVD Media Purchase @ AUD187.00 DVD style course with completion certificate only
Bread
Out of the depths of despair, Tom O'Toole turned a failing little bakery in an isolated and dying country town with a population of 3,000 into a company with an annual turnover in excess of $12 million, serving over one million customers per year. A bakery that has become one of the highest earning ... read more DVD Media Purchase @ AUD550.00
Building Brand and Reputation
In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Maria Deveson-Crabbe, CEO, Marie Stopes International Australia to explore some practical advice and strategies. Maria Deveson-Crabbe shows the importance of building a powerful brand and securing your reputation: • ... read more DVD Media Purchase @ AUD187.00 DVD style course with completion certificate only
Building Strategic Alliances
More and more organisations are discovering the value in building strategic alliances with other organisations. To find out more about how to do this successfully, psychologist Peter Quarry, interviews Glenyce Johnson, Managing Director of Peregrine Adventures. They explore the nature and benefits o... read more DVD Media Purchase @ AUD275.00 DVD style course with completion certificate only
Building Your Personal Brand
In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Sadhana Smiles, Director, RealChange to explore some practical advice and strategies. Sadhana Smiles explains what you can do to ensure your personal brand is positive • What is a personal brand? • Tangibles & i... read more DVD Media Purchase @ AUD187.00 DVD style course with completion certificate only
Can I Help You?
In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Pete Williams, Entrepreneur to explore some practical advice and strategies. Engage customers from the first moment. Pete Williams discusses: • Service turn off • Pattern interrupt • Body language & tone &b... read more DVD Media Purchase @ AUD187.00 DVD style course with completion certificate only
Copyright Warning
In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Angela Perry, Lawyer to explore some practical advice and strategies. Sound advice from lawyer Angela Perry, to ensure copyright is not breached: • Permission to copy • Logos and plagiarism • Breach of copy... read more DVD Media Purchase @ AUD187.00 DVD style course with completion certificate only
Corporate Social Responsibility
Peter Quarry interviews Ann Sherry, (AO) CEO, Carnival Australia. In this timely program, Ann Sherry, recipient of the Australian Centenary Medal for work in providing banking services to disadvantaged communities, discusses the wider benefits of corporate social responsibility and how to incorporat... read more DVD Media Purchase @ AUD275.00 DVD style course with completion certificate only
Creating Your Brand Proposition
In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Ben Walkenhorst, Founder, no fussing about to explore some practical advice and strategies. Ben Walkenhorst says you must understand your brand and ensure it represents the image you want: • The key to marketing & br... read more DVD Media Purchase @ AUD187.00 DVD style course with completion certificate only
Elevator Pitch
In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Ben Walkenhorst, Founder, no fussing about to explore some practical advice and strategies. Ben Walkenhorst explains how to get ahead and impress with your elevator pitch: • What is an elevator pitch? • Elevator... read more DVD Media Purchase @ AUD187.00 DVD style course with completion certificate only
Facing Social Media
Carol is concerned about excessive use of Facebook and Twitter at work, and initiates a social media policy, which Serena has observed is missing. Sam presents the new social media policy for the office, and they discuss inappropriate use.  At the same time Michael’s personal use of a dat... read more DVD Media Purchase @ AUD275.00 DVD style course with completion certificate only