Short preview

All pricing

About

In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Ben Walkenhorst, Founder, no fussing about to explore some practical advice and strategies. Ben Walkenhorst says you must understand your brand and ensure it represents the image you want:
• The key to marketing & branding
• The value proposition
• The brand essence 1. Social 2. Functional 3. Emotional
• Consider your brand as a character
• The brand identity
• Brand evolution
• Marketing essentials

This is available as part of

Insights and Strategies Series
Inspire best practice performance with up-to-date knowledge, insights and strategies from a range of business leaders in Australia and USA, interviewed by Psychologist, Eve Ash. A brilliant range of new programs on hot business topics to inspire awareness and improvement. These invaluable lessons fo... read more
 
Categories
Business Excellence
Creativity / Innovation
Marketing / Brand
Release Date
Jan 1, 2015
Video Running Time (minutes)
11:00
Producer
Seven Dimensions
Featured Talent
Eve Ash
Course ID
INSIGHTS16

Handouts

Description
Transcript

Only preview versions of handouts can be viewed without a license.