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In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Ben Walkenhorst, Founder, no fussing about to explore some practical advice and strategies. Ben Walkenhorst says you must understand your brand and ensure it represents the image you want:
• The key to marketing & branding
• The value proposition
• The brand essence 1. Social 2. Functional 3. Emotional
• Consider your brand as a character
• The brand identity
• Brand evolution
• Marketing essentials

This is available as part of

Insights and Strategies Series
Psychologist Eve Ash interviews experts and business leaders who share their experiences and their strategies for achieving best practice.Topics cover key leadership and people skills, safety, marketing, career and interpersonal skills. Discover practical strategies to implement and solve business p... read more
Categories
Business Excellence
Creativity / Innovation
Marketing / Brand
Release Date
Jan 1, 2015
Video Running Time (minutes)
11:00
Producer
Seven Dimensions
Featured Talent
Eve Ash
Course ID
INSIGHTS16

Handouts

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Transcript

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