Creating Your Brand Proposition

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Learn useful strategies to build your brand from Ben Walkenhorst, marketing consultant, who shares tips with Eve Ash about creating brand propositions through understanding what comprises a brand essence, envisaging your brand as a character, how brand is both a compass and removes irrelevant opportunities, and why it should evolve.

Learn that a good brand strategy points your business in the right direction while cutting away opportunities that don't mesh with your objectives.

Examine and understand your brand to ensure it represents the image you want;
Identify the key to marketing and branding and the value proposition;
Identify the brand essence - social, functional and emotional aspects;
Examine your brand as a character;
Identify brand identity and brand evolution;

This is available as part of

Insights and Strategies Series
Psychologist Eve Ash interviews experts and business leaders who share their experiences and their strategies for achieving best practice.Topics cover key leadership and people skills, safety, marketing, career and interpersonal skills. Discover practical strategies to implement and solve business p... read more
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Release Date
Jan 1, 2015
Video Running Time (minutes)
10:23
Course Length (minutes)
30
Course ID
INSIGHTS16

Handouts

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