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7 Levers to Success is a course providing a framework of 7 Levers developed by entrepreneur Pete Williams, to drive profit. Pete explains how to successfully increase web traffic, opt-ins and conversions. You will learn the importance of involving the team and having a continuous improvement strategy.

Once this course is completed, will have learned how to measure and apply the 7 Levers of Success framework (traffic, opt ins, conversions, average item price, items per transaction, transactions per period, and margins) to increase profitability.

Learning objectives

  • Identify the 7 levers to success, according to Pete Williams
  • Examine how each lever for success can be improved in your business – traffic, opt ins, conversions, average item price, items per transaction, transactions per period and margins
  • Measure each lever to determine baseline and improvement
  • Involve the team in a continuous improvement strategy

Interactive eLearning course

This video program is also available as a short stimulating eLearning course with interactive learning modules, recap activities, inline video and quiz assessments, designed to engage learners and build skills.

This is available as part of

Insights and Strategies Series
Psychologist Eve Ash interviews experts and business leaders who share their experiences and their strategies for achieving best practice.Topics cover key leadership and people skills, safety, marketing, career and interpersonal skills. Discover practical strategies to implement and solve business p... read more
Business Excellence
Goals / Success
Marketing / Brand
Release Date
Jan 1, 2015
Video Running Time (minutes)
Course Length (minutes)
Seven Dimensions
Featured Talent
Eve Ash
Course ID



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