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Call to Action (CTA) is a course that simply explains how a phrase or even a single word can be used to prompt an immediate response in people who hear or read it. Every day, we see or hear Calls to Action (CTAs). They are used often in advertising, sales and marketing, but also in political campaigns or in not-for-profit fundraising drives. In this course, psychologist Eve Ash explains how CTAs can be used to successfully guide people to take specific action, and to understand not only what to do but why they should do it.

  • Learn that a Call to Action (CTA) is an invaluable tool to motivate a particular audience or people generally, to do something
  • Discover how an online CTA can advance a brand and guide users into a marketing site and/or generate leads for future business.
  • Learn that an effective CTA accurately sums up a mood or succinctly instructs us to take specific action
  • Discover how CTAs can be inspirational, tapping into our emotions and explaining why we need to take action
  • Ensure your CTA is clear, instructive and powerful

Interactive eLearning course

This video program is also available as a short stimulating eLearning course with interactive learning modules, recap activities, inline video and quiz assessments, designed to engage learners and build skills.


This is available as part of

2 Minutes To Success Series
A series of two minute microlearning videos from psychology experts with practical advice and techniques to help you tackle workplace problems and be more productive, less stressed, improve your image and regain control of your life. There are programs to deal with challenging people and situations,... read more
Marketing / Brand
Presentations / Meetings
Release Date
Apr 19, 2022
Video Running Time (minutes)
Course Length (minutes)
Seven Dimensions
Featured Talent
Eve Ash
Course ID



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