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Brand Marketing is a course designed to explain how a brand is a promise wrapped up in an experience. Sadhana Smiles explains to psychologist Eve Ash about how brand marketing reflects product and service image. With so many brands competing for our attention, businesses need to understand the importance of 'cutting through', creating an experience through knowing and researching what your clients are seeking, measuring the success of your business baseline, processes and training, determining what needs to be changed and how to make the entire arc engaging for all.

Once this course is completed, you will have learned about brand marketing and how to identify the brand message. You will be inspired to create, measure and grow the brand experience.

Learning objectives

  • Demonstrate a unified brand experience reflecting your product and service image
  • Create a memorable brand experience
  • Identify moments of truth in your business
  • Research what your clients seek and measure success

Interactive eLearning course

This video program is also available as a short stimulating eLearning course with interactive learning modules, recap activities, inline video and quiz assessments, designed to engage learners and build skills.

This is available as part of

Insights and Strategies Series
Psychologist Eve Ash interviews experts and business leaders who share their experiences and their strategies for achieving best practice.Topics cover key leadership and people skills, safety, marketing, career and interpersonal skills. Discover practical strategies to implement and solve business p... read more
Marketing / Brand
Service / Sales
Release Date
Jan 1, 2015
Video Running Time (minutes)
Course Length (minutes)
Seven Dimensions
Featured Talent
Eve Ash
Course ID



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