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About

In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Maria Deveson-Crabbe, CEO, Marie Stopes International Australia to explore some practical advice and strategies. Maria Deveson-Crabbe shows the importance of building a powerful brand and securing your reputation:
• Brand or reputation
• Brand case study
• Perception of brand
• Marketing your brand
• Damage control
• Consistent strong brand experience

Interactive eLearning course
This video program is also available as a short stimulating eLearning course with interactive learning modules, recap activities, inline video and quiz assessments, designed to engage learners and build skills.

eLearning description
Building Brand and Reputation is a course with a case study to examine perception of brand. In this course, Maria Deveson-Crabbe discusses with Eve Ash how her organization built trust through its brand and reputation, knowing that brand and reputation are different. She talks of the importance of research and having a crisis management approach when the brand experiences problems.

Once this course is completed, you will have learned the difference between brand and reputation, and how to develop brand perception using research. You will learn about marketing your brand and brand damage control, training and a crisis management plan.

elearning course learning objectives
Build a powerful consistent brand image and secure your reputation;
Examine a brand case study and consider perception of brand;
Differentiate brand and reputation;
Market your brand by researching your market and building trust;
Prepare a crisis management plan to counter brand damage;

This is available as part of

Insights and Strategies Series
Psychologist Eve Ash interviews experts and business leaders who share their experiences and their strategies for achieving best practice.Topics cover key leadership and people skills, safety, marketing, career and interpersonal skills. Discover practical strategies to implement and solve business p... read more
Categories
Business Excellence
Creativity / Innovation
Marketing / Brand
Release Date
Jan 1, 2015
Video Running Time (minutes)
15:00
Course Length (minutes)
30
Producer
Seven Dimensions
Featured Talent
Eve Ash
Course ID
INSIGHTS07

Handouts

Description
Transcript

Only preview versions of handouts can be viewed without a license.