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Peter Quarry interviews Carolyn Stafford, Director,

Peter Quarry and Carolyn Stafford, author of 'Small Business, Big Brand', discuss verbal branding, an undervalued aspect of marketing.

This program investigates the way we talk about our jobs and workplaces; and the numerous opportunities that arise in casual interactions to 'talk-up' our company and generate business.

This program is a must for everyone in an organisation to recognise how they can maximise opportunities to talk with enthusiasm about their business.

This is available as part of

Learning a La Carte Series
Learning a La Carte is a comprehensive library of business education programs providing extensive strategies and insights from leading specialists. Featuring discussions between Eve Ash or Peter Quarry and leading international experts, these programs are ideal for learning centres, training session... read more
Marketing / Brand
Negotiating / Influencing
Release Date
Jan 1, 2009
Video Running Time (minutes)
Course ID


Workbook/Leaders Guide

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