Managing Crises and Brand Damage

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Prepare for a crisis and possible brand damage. Often control is lost to government authorities, and crises can lead to business failure. In this course psychologist Eve Ash interviews leading crisis management expert Ross Campbell who explains how crises can get out of control very fast and how important it is to have best practices involve planning and training for worst case scenarios.

Learn strategies to be proactive in managing crises - before they happen. You will be more prepared for planning and rehearsing, and using a 'dark site' to assist in managing a crisis and brand damage.

Plan and train for worst-case scenarios;
Examine how crises get out of control very fast;
Identify inevitable loss of control to government authorities and possible business failure;
Plan and rehearsing a crisis response;
Prepare a 'dark site';

This is available as part of

Insights and Strategies Series
Psychologist Eve Ash interviews experts and business leaders who share their experiences and their strategies for achieving best practice.Topics cover key leadership and people skills, safety, marketing, career and interpersonal skills. Discover practical strategies to implement and solve business p... read more
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Release Date
Jan 1, 2015
Video Running Time (minutes)
14:43
Course Length (minutes)
30
Course ID
INSIGHTS32

Handouts

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