Managing Bad Press

Managing Bad Press is a course featuring a powerful and tragic case study. Maria Deveson-Crabbe explains the important lessons she learned regarding the management of the press and media, and how to turn it around and use a crisis management strategy.

Once this course is completed, you will have studied how to manage the media when there is damaging press, and how to implement a crisis management strategy to turn a damaging situation around.

Learning objectives

• Examine a powerful and tragic case study presented by Maria Deveson-Crabbe
• Identify how to manage the media when there is damaging press
• Use a crisis management strategy to manage a damaging problem and turn it around

Interactive eLearning course

This video program is also available as a short stimulating eLearning course with interactive learning modules, recap activities, inline video and quiz assessments, designed to engage learners and build skills.