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Increasing Website Traffic offers strategies from successful business entrepreneur Pete Williams. He discusses with Eve Ash his proven methods for developing a clear Call-to-Action (CTA). He explains the use of Google AdWords and Analytics to increase web traffic.

Once this is completed, you will have learned to use a Call-to-Action and Google Adwords and Analytics to increase web traffic. You will be focused on opt-ins and the key objective  conversions. You will have learned about search engine optimization, demographic search strategies and target landing pages.

Learning objectives

  • Identify strategies for building your website traffic
  • Examine how your customers find you
  • Use search engine optimization and Google Adwords
  • Implement demographic search strategies
  • Examine increasing opt-ins and conversions
  • Use a target landing page with a call to action
  • Evaluate with data, e.g. Google analytics

Interactive eLearning course

This video program is also available as a short stimulating eLearning course with interactive learning modules, recap activities, inline video and quiz assessments, designed to engage learners and build skills.

This is available as part of

Insights and Strategies Series
Psychologist Eve Ash interviews experts and business leaders who share their experiences and their strategies for achieving best practice.Topics cover key leadership and people skills, safety, marketing, career and interpersonal skills. Discover practical strategies to implement and solve business p... read more
Business Excellence
Release Date
Jan 1, 2015
Video Running Time (minutes)
Course Length (minutes)
Seven Dimensions
Featured Talent
Eve Ash
Course ID



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