Increasing Website Traffic

Increasing Website Traffic offers strategies from successful business entrepreneur Pete Williams. He discusses with Eve Ash his proven methods for developing a clear Call-to-Action (CTA). He explains the use of Google AdWords and Analytics to increase web traffic.

Once this is completed, you will have learned to use a Call-to-Action and Google Adwords and Analytics to increase web traffic. You will be focused on opt-ins and the key objective & conversions. You will have learned about search engine optimization, demographic search strategies and target landing pages.

Learning objectives

• Identify strategies for building your website traffic
• Examine how your customers find you
• Use search engine optimization and Google Adwords
• Implement demographic search strategies
• Examine increasing opt-ins and conversions
• Use a target landing page with a call to action
• Evaluate with data, e.g. Google analytics

Interactive eLearning course

This video program is also available as a short stimulating eLearning course with interactive learning modules, recap activities, inline video and quiz assessments, designed to engage learners and build skills.