Enhance the Customer Experience

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Eve Ash asks Kylie Bell for an example of positive emotions in the workplace. Kylie singles out customer experience: 70% of people's decision to buy comes down to the atmosphere when they walk in. What needs to happen is for companies and organizations to consciously determine the mood and experience they want customers to feel. If staff feel elevated, happy and empowered, customers will absorb this and want to return. Kylie advises companies to "bring your emotions to work and use them to your advantage".

70% of buying experience comes down to the way customers feel:

  • Emotions are palpable when people arrive in an organization
  • If workers feel elevated and empowered, so too will customers

This is available as part of

Insights and Strategies Series
Psychologist Eve Ash interviews experts and business leaders who share their experiences and their strategies for achieving best practice.Topics cover key leadership and people skills, safety, marketing, career and interpersonal skills. Discover practical strategies to implement and solve business p... read more
View details
New Release
Categories
Service / Sales
Psychology/Mental Health
Release Date
Nov 1, 2019
Video Running Time (minutes)
2:37
Producer
Seven Dimensions
Featured Talent
Eve Ash
Kylie Bell
Course ID
INSIGHT773

Handouts

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