Managing Crises

When a crisis occurs it is usually without warning. Some mishaps are predictable and can be avoided, but most are not. That is why it is essential to know how to identify and deal effectively with a crisis as soon as it happens.

In this dramatized video case study crises are a way of life at Cutting Edge - locked into bathrooms, getting injured at a company function, and a safety drill disaster. Serena, the VP, experiences an anaphylactic reaction at a staff dinner, and Marcus the manager unleashes a financial crisis when he mistakenly donates a million dollars online, instead of $10,000, to the G.U.I.L.T. initiative. The key to handling any crisis lies in the 3Cs: Calmly, Carefully, Collect.

Don't waste time INSTEAD: Save people, establish facts;
Don't act without understanding INSTEAD: Calmly explore extent of problem;
Don't avoid or pretend INSTEAD: Communicate and respond;
Don't exaggerate or blame INSTEAD: Brainstorm solutions and move forward;