Pitching and Influencing

The purpose of a business pitch is to influence your audience - so they will take a chance on you, your product or service. There are different reasons for pitching and influencing in business, but your pitch should always be concise, convincing and delivered with confidence and enthusiasm. In the case study from the Cutting Edge team, staff pitch requests and ideas. They learn the importance of being succinct, rehearsing and using verbal and non-verbal cues. Some of their pitches demonstrate that energy, enthusiasm and charm are key to success.

Learn that influencing others is very often determined by the effectiveness of the pitch. A successful pitch is clear, convincing and delivered confidently. Delivering a great pitch is not easy but it can be very rewarding.

Don't wing it INSTEAD: Be clear and confident;
Don't overlook research INSTEAD: Impress with knowledge;
Don't be humdrum INSTEAD: Make it memorable;
Don't bore INSTEAD: Engage and inspire;