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Employer of Choice is a program that demonstrates how to become a respected and award winning employer by focusing on creating a culture of pride, attracting the best talent, promoting a culture of development, and increasing the flexibility and adaptability of your organization. In this course, documentary case examples filmed in best practice organizations show how to successfully create the culture and successfully recruit and develop the best people. Once the program is completed, you will have learned six specific strategies to become an employer of choice and ensure your organization offers a great work culture and benefits that attract terrific employees. You will have learned the benefits are not necessarily financial; they are more to do with creating an environment that enables every employee to feel they have the opportunity to live up to their potential.

 Identify ways to become a respected and award winning employer  Create a culture of pride  Promote yourself as an employer of choice  Recruit the best people  Identify and provide development opportunities  Identify and offer flexible work arrangements  Identify ways to be family friendly

This is available as part of

Workplace Excellence Series
This outstanding series of documentary case study med in best practice organizations - an online ness, a travel business, an Australian city government and a school. Meet the managers and staff who provide powerful strategies for business success and staff nd out how these organizations achieve work... read more
Release Date
Jan 1, 2020
Video Running Time (minutes)
Course ID


Leaders Workbook

Only preview versions of handouts can be viewed without a license.

Component Items

This is a compilation item which contains other items. Licensing this one item causes all of the following items to be licensed.

Create a culture of pride
In this program, we learn how employers can create a culture of pride. Employees engagement rises dramatically when they feel they work in a culture that values them as individuals and provides learning opportunities and flexible work arrangements. They particularly value being in an organization t... read more
DVD style course with completion certificate only
Promote yourself as an employer of choice
Award-winning employers of choice have the following in common: standout branding and marketing, valuable training and development opportunities, strong employee retention, and loyalty. They earn a positive reputation through word of mouth and the broader community. They deliver on their promises.An... read more
DVD style course with completion certificate only
Recruit the best people
An increasing number of companies seek the best people by putting recruits through a stepped sequence of tests and interviews. Hiring for experience and skills is vital, as is determining personality and culture fit for the organization. Importantly, they have a sense for people with the potential t... read more
DVD style course with completion certificate only
Provide development opportunities
An employer of choice has a strong focus on training and development opportunities for staff at all levels. They recognize the importance of thorough onboarding, varied and regular training programs, interesting work placements and exchange programs. Mentors and coaching provide necessary input for ... read more
DVD style course with completion certificate only
Offer flexible work arrangements
Employers who value their staff are increasingly offering flexible work arrangements. These range from working offsite / at home two days a week to different start and finish times. Flexible work options embrace peoples different lifestyles and commitments and permit telecommuting when people are s... read more
DVD style course with completion certificate only
Be family friendly
Organizations are increasingly aware that being family-friendly means providing facilities for new parents to nurse babies, allowing staff time to care for sick family members, and even putting on celebration days for employees partners and children. Employers of choice recognize all staff are valu... read more
DVD style course with completion certificate only