This course shows how an organization can learn as much from its marketing mistakes as from marketing successes. Marketing mistakes occur when companies do not have a clear and specific marketing strategy; when they have not clarified their customer value proposition; and when they have a short-term view of what the business is trying to do. In this course, marketing specialist Carolyn Stafford, together with psychologist Peter Quarry, outlines problems and solutions in marketing. You will learn about 10 typical marketing mistakes and how these can be avoided or overcome. You can use marketing mistakes (yours and those of others) to become more sensitive and open to changes in customer and business attitudes and behaviors.
Always clarify your customer value proposition - why people should choose your product or service over others;
Have a long-term strategy or plan for how you will market your business;
Avoid cuts to the marketing budget and staff during tough times;
Get creative and boost investment in your organization's online presence;
Pursue new ways of collaborating (even with competitors);
Understand trends and changes in customer behavior;
