Taking Ideas into Business Reality

Learn practical strategies and skills for turning ideas into business reality. Entrepreneur Pete Williams explains to Eve Ash how to test the market via the internet and e-commerce, focus groups, and how to develop elevator pitches with an eye for solving pre-existing problems, being able to execute your idea and investigating the potential for crowdfunding prototypes. The marketing strategy is critical. A product or idea can be great, but investing in someone with the skills to sell the idea and who can determine there's enough people with the disposable income willing to line up for your solution, is essential.

Learn to effectively use an elevator pitch, consider market test methods, crowdfunding, crowdsourcing and how to prove viability.

Practical strategies to transform ideas into reality;
Test your idea in the market to prove market viability;
Construct focus groups carefully;
Use an elevator pitch to present your idea;
Execute your idea, considering a crowdfunding prototype;
Implement a marketing strategy;