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In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Pete Williams, Entrepreneur to explore some practical advice and strategies. It takes skills and strategies to turn ideas into reality. Pete Williams provides insights:

  • Test your idea in the market
  • Prove market viability
  • Construct focus groups carefully
  • Elevator pitch
  • Execute your idea
  • Crowdfunding
  • Implement a marketing strategy

Interactive eLearning course

This video program is also available as a short stimulating eLearning course with interactive learning modules, recap activities, inline video and quiz assessments, designed to engage learners and build skills.

eLearning description

Taking Ideas into Business Reality is a course filled with practical strategies and important skills for turning ideas into business reality. Entrepreneur Pete Williams explains to Eve Ash how to test the market via the internet and e-commerce, focus groups, and how to develop elevator pitches with an eye for solving pre-existing problems, being able to execute your idea and investigating the potential for crowdfunding prototypes. The marketing strategy is critical. A product or idea can be great, but investing in someone with the skills to sell the idea and who can determine theres enough people with the disposable income willing to line up for your solution, is essential.

Once completed you, will have learned how to turn ideas into business reality and effectively use an elevator pitch. You will have learned market testing methods, crowdfunding, crowdsourcing and how to prove viability.

elearning course learning objectives

  • Practical strategies to transform ideas into reality
  • Test your idea in the market to prove market viability
  • Construct focus groups carefully
  • Use an elevator pitch to present your idea
  • Execute your idea, considering a crowdfunding prototype
  • Implement a marketing strategy

This is available as part of

Insights and Strategies Series
Psychologist Eve Ash interviews experts and business leaders who share their experiences and their strategies for achieving best practice.Topics cover key leadership and people skills, safety, marketing, career and interpersonal skills. Discover practical strategies to implement and solve business p... read more
Business Excellence
Creativity / Innovation
Release Date
Jan 1, 2015
Video Running Time (minutes)
Course Length (minutes)
Seven Dimensions
Featured Talent
Eve Ash
Course ID



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