Professional Social Media

Professional Social Media is an engaging course featuring the team at Cutting Edge. Social media at work is a double-edged sword – it has benefits and disadvantages. It can provide unique opportunities for sharing information and building networks when used professionally. If used inappropriately, it can impact negatively on individuals or the whole company.

Social media can be used to improve communication within the company, promote the company brand, recruit staff, develop new business opportunities and provide better customer service. However, it's important to use social media wisely – and to keep personal use out of the workplace or to a minimum during work hours. This course helps promote constructive rules for professional social media.

Learning Objectives

Ensure you and your team always create professional social media:

• Don't just complain about social media INSTEAD: Discuss impact on workplace
• Don't make rules no one respects INSTEAD: Agree what's best for business
• Don't waste work time on personal media INSTEAD: Focus on professional social media
• Don't exploit private knowledge of others INSTEAD: Respect privacy and agree what's public

Interactive eLearning course

This video program is also available as a short stimulating eLearning course with interactive learning modules, recap activities, inline video and quiz assessments, designed to engage learners and build skills.