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Switch on Assertiveness demonstrates a simple approach based on the notion of ‘scripts’ or ‘messages’ in our head that help us or hinder us at work. It shows a range of typical thinking patterns that underpin the actions and work that people do. It shows how negative messages can be transformed with a proactive approach to: SWITCH ON POSITIVE MESSAGES!

Switch on Assertiveness shows you can develop assertive thinking patterns and behaviors. Your internal messages can help you avoid unnecessary aggression or passivity. Your success begins with the way you think. Everyone needs to be assertive, not aggressive or non-assertive. You will learn that the way you communicate is within your control.

It is ideal for training seminars, short meetings, conferences, workshops and for one on one motivational coaching or self-development online.

The SWITCH ON ASSERTIVENESS program has four segments:

  • Segment 1 – covers aggression and the need to be assertive not aggressive
  • Segment 2 – explores overcoming feeling inadequate and non-assertive
  • Segment 3 – helps everyone communicate effectively and respect his or her needs
  • Segment 4 – covers skills for standing up and not giving in.

Key Learning Points

In this course you will learn to:

  • Review your non-assertive or aggressive thinking patterns and see that they are not helpful
  • Overcome feeling inadequate or giving in
  • Communicate effectively and assertively, respecting other people’s rights and your own rights
  • Transform negative thinking to positive messages to help you be proactive and respectful at work

Interactive eLearning course

This video program is also available as a short stimulating eLearning course with interactive learning modules, recap activities, inline video and quiz assessments, designed to engage learners and build skills.

This is available as part of

Switch On Series
The SWITCH ON SERIES has been created by psychologist Eve Ash to help people identify and change negative thinking patterns. Each program is short with a unique tempo and style, great graphics and music… and no voices! The SWITCH ON SERIES uses a simple approach based on the notion of ‘scripts’ or ‘... read more
Assertiveness / Confidence
Bullying / Harassment
Communication Skills
Conflict / Difficult People
Teamwork /Managing Teams
Release Date
Jan 1, 2011
Video Running Time (minutes)
Course Length (minutes)
Seven Dimensions
Course ID


Leaders Workbook

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