This course explains how a business case can be prepared to persuade the board, management team or leading stakeholders that a particular project or initiative is worth investing in. It emphasizes the business value of the project, presents the costs, risks and benefits and justifies the investment. As well as the benefits of the recommendation, a business case presents the risks of not proceeding. A convincing business case requires careful preparation and then skills in actually presenting the proposition effectively. In this course Suzanne Dvorak former CEO of a health organization gives psychologist Eve Ash insights into preparing and presenting a successful business case.
Identify and align with the organization's goals, strategies and needs;
Seek organizational buy-in before communicating a business case in writing;
Keep the initial proposal brief, but have all your information ready to communicate;
Outline the measures of success, milestones and financials;
Present the risks in a positive way;
Use rejection as a means of reassessing your arguments and concept;
