objection handling

5 Steps to Conquering Objections

“Does anyone have any objectives – I mean, objections?” the managing director asked the assembled throng.  Aha, thought a copywriting friend, that’s it!  Her boss’ Freudian slip illuminated the problem with her team.  That’s why we always get objections, because people have different objectives.  One person’s objective is almost inevitably cause for someone else’s objection.  […]