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Peter Quarry interviews Carolyn Stafford, Director,

It's no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don't make the most of their marketing spend.

In this program, Carolyn Stafford discusses ten common marketing mistakes and the importance of the customer value proposition. The tips and traps outlined here will save your business time and money by avoiding poor or ineffective marketing activities.

  1. Losing Sight of the Big Picture
  2. Using the Scattergun Approach
  3. Slashing the Marketing Budget
  4. Any Client Will Do Attitude
  5. Reducing Staff
  6. Poor Communication
  7. Stop Networking
  8. Not Seeking Professional Help
  9. Being Slow to Adapt
  10. Reducing Investment

This is available as part of

Learning a La Carte Series
Learning a La Carte is a comprehensive library of business education programs providing extensive strategies and insights from leading specialists. Featuring discussions between Eve Ash or Peter Quarry and leading international experts, these programs are ideal for learning centres, training session... read more
Marketing / Brand
Release Date
Jan 1, 2009
Video Running Time (minutes)
Seven Dimensions
Course ID


Workbook/Leaders Guide

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