Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au
It's no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don't make the most of their marketing spend.
In this program, Carolyn Stafford discusses ten common marketing mistakes and the importance of the customer value proposition. The tips and traps outlined here will save your business time and money by avoiding poor or ineffective marketing activities.
- Losing Sight of the Big Picture
- Using the Scattergun Approach
- Slashing the Marketing Budget
- Any Client Will Do Attitude
- Reducing Staff
- Poor Communication
- Stop Networking
- Not Seeking Professional Help
- Being Slow to Adapt
- Reducing Investment
This is available as part of
- Workbook/Leaders Guide
Only preview versions of handouts can be viewed without a license.