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Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au

It's no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don't make the most of their marketing spend.

In this program, Carolyn Stafford discusses ten common marketing mistakes and the importance of the customer value proposition. The tips and traps outlined here will save your business time and money by avoiding poor or ineffective marketing activities.

This is available as part of

Learning a La Carte Series
Learning a La Carte is a comprehensive library of business education programs providing extensive strategies and insights from leading specialists. Featuring discussions between Eve Ash or Peter Quarry and leading international experts, these programs are ideal for learning centres, training session... read more
Categories
Marketing / Brand
Release Date
Jan 1, 2009
Video Running Time (minutes)
17:00
Course ID
LALC65

Handouts

Description
Workbook/Leaders Guide

Only preview versions of handouts can be viewed without a license.