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Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au

It's no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don't make the most of their marketing spend.

In this program, Carolyn Stafford discusses ten common marketing mistakes and the importance of the customer value proposition. The tips and traps outlined here will save your business time and money by avoiding poor or ineffective marketing activities.
Categories
Marketing / Brand
Release Date
Jan 1, 2009
Video Running Time (minutes)
17:00
Course ID
LALC65

Handouts

Description
Workbook/Leaders Guide

Only preview versions of handouts can be viewed without a license.