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Within organizations people at all levels are needing to rely more on personal persuasion to get things done rather than on authority and formal power.

Learn five influencing and persuading skills and the different situations in which to apply them.

The art of being able to influence people requires that you are able to identify, in any given situation, what particular types of power are at your disposal, and then use them in combination to achieve your goal.

This video program introduces five influencing and persuading skills - position power, knowledge and experience, reward power, penalty power and inspiration power - and the different workplace situations in which to apply them.

This is available as part of

Communication Essentials Series
Good communication is essential to an efficient and productive workplace. In today's flatter, team-focused organisations, all employees need to assume responsibility for developing their communication skills to a high level.The four-part Communication Essentials series will ensure that your employee... read more
Communication Skills
Negotiating / Influencing
Release Date
Jan 1, 1997
Video Running Time (minutes)
Course ID


Workbook/Leaders Guide

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